It’s a well-known fact that the food service industry is fiercely competitive. Statistics show there were over 1230,000 registered restaurants in the UK in 2019. Restaurants find themselves in a challenging landscape where competition requires them to innovate and adapt frequently. Otherwise, they risk closure.

As a result, restaurant owners need to leverage technology to get ahead of the curve. Interactive displays and digital menu boards have become more common in the food service industry. These technologies continue growing like wildfire because they provide unparalleled benefits to restaurants, eateries, cafes, etc.

Let’s assess why restaurant owners should invest in interactive displays and digital menu boards.

Reasons to Invest in Interactive Restaurant Digital Menu Boards and Displays

Here are some reasons to invest in interactive restaurant digital menu boards and displays:

Self-Service Kiosks for Faster Ordering

Customer service is crucial in restaurants. Unfortunately, you’ll struggle to serve customers timely in a busy establishment unless you incorporate technology to reduce wait times. Many fast-food chains have already started using interactive displays and digital menu boards as self-service kiosks. Customers can use these displays and boards to order food without requiring assistance from servers. Globally renowned chains like McDonald’s and Shake Shack prove that these self-service kiosks can work. Many restaurants have also started incorporating them to reduce the burden on wait staff and chefs.

Increase Sales

Incorporating digital menu boards and interactive displays is also an excellent way for restaurants to increase sales. Interactive displays are particularly beneficial for restaurants because they have ample screen space. Restaurants can use these displays for advertising products, displaying campaigns, sharing marketing promotions, etc.

Studies also show that consumers are likelier to buy more food at establishments with digital menu boards than at restaurants without them. Digital menu boards and interactive displays are particularly beneficial for upselling and cross-selling, contributing to increased sales.

Boost Staff Productivity

Digital menu boards and interactive displays also boost staff productivity because they save time. Customers don’t have to wait in long queues to inquire about the menu. Instead, they can use digital menu boards to formulate orders in their head. Once they reach the counter, they can quickly share their order, saving time and preventing queue buildups.

Showcase Nutritional Information

People today are more careful about the food they put in their bodies. Most people have become more health-conscious and, as a result, prefer eating healthy foods. Customers want to know more about their food, including calorie count, nutritional values, etc.  

Restaurants can use digital menu boards and interactive displays to showcase nutritional information for various product offerings to customers. Health-conscious customers can choose products with high nutritional value after examining them on interactive displays.

In addition, some people also have allergies. For instance, you might be allergic to nuts. Restaurants can use digital menu boards and interactive displays to help customers avoid foods that might be dangerous for them.

Interactive Displays for Restaurants

The BenQ T420 Interactive Touch Screen is an excellent interactive touch display screen featuring optical sensing touch technology, optical dual touch technology, and an integrated speaker. Its 42-inch screen size makes it perfect for restaurants.

Another excellent option is the Smart 4055 55’ Interactive 4-Point Touch Screen. The interactive touch screen features a larger 55-inch display coupled with Smart Notebook Software, and, in addition, it boasts full HD resolution and allows freestyle multi-user interaction. Restaurants looking for a larger screen can opt for the Smart 4065, a larger variant of the 4055. The Smart 4065 features a 65-inch screen.    

Get Started with AV Installs

Professional audiovisual equipment is crucial for restaurants. Getting the best audiovisual installation services can help. Choosing the right interactive display and digital signage can help pubs and restaurants curate an immersive and engaging customer experience, leading to greater sales. AV Installs has the experience to help revolutionise your restaurant into a modern environment that leverages multimedia technology. Our product offerings include all the necessary products such as TV lifts, ceiling recessed projector lifts, motorised TV brackets, etc. We offer nationwide services, covering areas like Shropshire, Cheshire, Powys, and more.

Visit our website for more information. Alternatively, contact us today to get started.