It’s a well-known fact that the food service industry is fiercely competitive. Statistics show that there were over 1.23 million registered restaurants in the UK in 2019. Restaurants find themselves in a challenging landscape where competition requires them to innovate and adapt frequently. Otherwise, they risk closure.
As a result, restaurant owners must leverage technology to stay ahead of the curve. Interactive displays and digital menu boards have become more common in the food service industry. These technologies continue to grow rapidly because they provide unparalleled benefits to restaurants, eateries, cafes, and other establishments.
Let’s assess why restaurant owners should invest in interactive displays and digital menu boards.
Here are some reasons to invest in interactive restaurant digital menu boards and displays:
Customer service is crucial in restaurants. Unfortunately, you’ll struggle to serve customers promptly in a busy establishment unless you incorporate technology to reduce wait times. Many fast-food chains have already started using interactive displays and digital menu boards as self-service kiosks. Customers can use these displays and boards to order food without requiring assistance from servers. Globally renowned chains like McDonald’s and Shake Shack demonstrate that these self-service kiosks can be effective. Many restaurants have also started incorporating them to reduce the burden on wait staff and chefs.
Incorporating digital menu boards and interactive displays is also an excellent way for restaurants to increase sales. Interactive displays are particularly beneficial for restaurants because they have ample screen space. Restaurants can utilise these displays for advertising products, showcasing campaigns, and sharing marketing promotions, among other purposes.
Studies also show that consumers are more likely to buy more food at establishments with digital menu boards than at restaurants without them. Digital menu boards and interactive displays are particularly beneficial for upselling and cross-selling, contributing to increased sales.
Digital menu boards and interactive displays also boost staff productivity by saving time. Customers don’t have to wait in long queues to inquire about the menu. Instead, they can use digital menu boards to formulate orders in their head. Once they reach the counter, they can quickly share their order, saving time and preventing queue buildups.
People today are more careful about the food they put in their bodies. Most people have become more health-conscious and, as a result, prefer eating healthy foods. Customers want to know more about their food, including its calorie count and nutritional values.
Restaurants can utilise digital menu boards and interactive displays to display nutritional information for their various product offerings to customers. Health-conscious customers can choose products with high dietary value after examining them on interactive displays.
Additionally, some individuals also experience allergies. For instance, you might be allergic to nuts. Restaurants can utilise digital menu boards and interactive displays to help customers avoid foods that may be hazardous to their health.
The BenQ T420 Interactive Touch Screen is an excellent interactive touch display screen featuring optical sensing touch technology, optical dual touch technology, and an integrated speaker. Its 42-inch screen size makes it perfect for restaurants.
Another excellent option is the Smart 4055 55’ Interactive 4-Point Touch Screen. The interactive touchscreen features a larger 55-inch display, coupled with Smart Notebook Software. Additionally, it boasts full HD resolution and allows freestyle multi-user interaction. Restaurants looking for a larger screen can opt for the Smart 4065, a larger variant of the 4055. The Smart 4065 features a 65-inch screen.
Professional audiovisual equipment is crucial for restaurants. Hiring the best audiovisual installation services can be beneficial. Choosing the proper interactive display and digital signage can help pubs and restaurants curate an immersive and engaging customer experience, leading to greater sales. AV Installs has the expertise to help revolutionise your restaurant into a modern environment that leverages multimedia technology. Our product offerings include all the necessary products, such as TV lifts, ceiling-recessed projector lifts, motorised TV brackets, and more. We offer nationwide services, covering areas like Shropshire, Cheshire, Powys, and more.
Visit our website for more information. Alternatively, contact us today to get started.
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